Strategy
& Design

Strategy
& Design

Hey there. I’m Joonas Virtanen, a design strategist from Finland, living & working between New York & Helsinki. I'm currently making magic as a co-founder and Creative Director at Contrast and Smarp.

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About

I am a design strategist, proud nerd, music junkie and an outdoor aficionado with an infinitely curious mind.

As an entrepreneur fueled by the digital era, I am currently serving as the Co-Founder & Creative Director of Contrast, a passionate digital agency, as well as in the role of Creative Director at Smarp, a fast-growing international SaaS-startup.

I am a hybrid thinker, a combination of a creative digital designer and a growth-oriented business strategist, reconciling the skill-sets and thinking styles of these two very different disciplines.

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