Strategy
& Design

Strategy
& Design

Hey there! I’m Joonas Virtanen, a NYC-based designer and entrepreneur from Finland. Experience Design Manager at Purpose, Founder & Creative Director at Contrast and Smarp.

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About

I am an experience designer, entrepreneur, proud nerd, music junkie and an outdoor aficionado with an infinitely curious mind.

In addition to working as Experience Design Manager at Purpose in NYC, I'm also Co-Founder & Creative Director both at Contrast, a passionate digital agency, as well as at Smarp, a fast-growing international SaaS-startup.

I am a hybrid thinker, a combination of an experience designer and an experience strategist, reconciling the skill-sets and thinking styles of these two different disciplines.

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