I am a design strategist, proud nerd, music junkie and an outdoor aficionado with an infinitely curious mind.

As an entrepreneur fueled by the digital era, I am currently serving as the Co-Founder & Creative Director of Contrast, a passionate digital agency, as well as in the role of Creative Director at Smarp, a fast-growing international SaaS-startup.

I am a hybrid thinker, a combination of a creative digital designer and a growth-oriented business strategist, reconciling the skill-sets and thinking styles of these two very different disciplines.

Joonas Virtanen - skill set

For me these two, design & business, have never been in conflict, and I believe when they are brought together in a meaningful way, magic happens: Design can elevate business, and business can elevate design.

This is exactly why I’ve found my true passion in the intersection of design, tech and business: In concepting innovative ideas, strategies and tactics, and helping to translate them into amazing, purposeful products and campaigns for leading brands and organizations. This passion also recently brought me back to Graduate school, specifically to Parsons the New School for Design in NYC, where the Master’s Degree in Strategic Design & Management further fortified my skills in leading clients and multi-disciplinary teams through the Human Centered Design and Lean Startup methodologies, creating well-designed, technology-driven experiences and business models.

To see some my recent projects, see the Work section. For more work, see contrast.agency and smarp.com.

Do feel free to contact me anytime, I have always time for a coffee.


All design & photography of this site by Yours Truly, except for the photo on this page, which is taken by lovely Anne Lise Arnesen. Coded with the help of Timi Wahalahti.