Creating a unique sight simulator experience to fight avoidable blindness

SeeNow / Fred Hollows Foundation

Creating a unique sight simulator experience to fight avoidable blindness

SeeNow / Fred Hollows Foundation

seenow sight simulator joonas virtanen

MY ROLE

Idea & Concept / Strategy / UI & UX Design




VISIT AT


Simulator.SeeNow.org

ROLE

Idea & Concept / Design Lead / Art Direction / UI & UX 




VISIT AT

simulator.seenow.org

Most people have a major misconception about blindness. They think of it as binary: You’re either completely sighted or completely blind. But for most people with vision impairment, it’s not a matter of seeing nothing versus seeing clearly. The reality is somewhere in between.

Despite of an incredibly low budget, we managed to create a viral, immersive experience to educate people on different eye diseases and got featured in mediums like Mashable, Mic, Daily Mail and others.

Most people have a major misconception about blindness. They think of it as binary: You’re either completely sighted or completely blind. But for most people with vision impairment, it’s not a matter of seeing nothing versus seeing clearly. The reality is somewhere in between.

Despite of an incredibly low budget, we managed to create a viral, immersive experience to educate people on different eye diseases and got featured in mediums like Mashable, Mic, Daily Mail and others.

mashable-logo

"New online sight simulator shows how debilitating certain preventable eye diseases and conditions can be"

Air pollution kills 6.5 million people each year. It impacts our health through long-term exposure and causes near-term climate change, threatening the lives of future generations. The WHO and the Climate and Clean Air Coalition wanted to launch a campaign to mobilize cities and individuals to combat this invisible killer.

mic-logo1

"New online simulator will show you what it's like to walk through the world you already know — but as a legally blind person."

Air pollution kills 6.5 million people each year. It impacts our health through long-term exposure and causes near-term climate change, threatening the lives of future generations. The WHO and the Climate and Clean Air Coalition wanted to launch a campaign to mobilize cities and individuals to combat this invisible killer.

dm-logo

"Incredible interactive street-view lets you see what it's like to have glaucoma, cataracts or retinopathy"

Air pollution kills 6.5 million people each year. It impacts our health through long-term exposure and causes near-term climate change, threatening the lives of future generations. The WHO and the Climate and Clean Air Coalition wanted to launch a campaign to mobilize cities and individuals to combat this invisible killer.

 

The Insight

"People seem to think blindness as binary: You're either completely sighted or completely blind. The truth is that there are infinite ways to be legally blind. Not just is there a large range of sightedness between fully sighted and completely blind, but there are a lot of variations within that range. Some blind people have acuity issues; others have blind spots but otherwise clear vision. Many are somewhere in between. Few are completely blind."

 

 

 

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This is the insight that the Sight Simulator was build upon; we wanted to have more people empathize with the experience of being legally blind via having the user put into the shoes of someone who suffers from one of these conditions.

The way we did that was tapping into the Google Maps StreetView API, allowing the user to see how their familiar environment would look like through the eyes of someone suffering from one of the most common eye conditions.

See screenshots and the original prototype video below:


 

 

 

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The Outcome

Despite of the very low budget, the project got recognized in international media, such as in places like Mashable, Mic, Daily Mail and others. We also got approached by one of the world's biggest sunglass manufacturers, who offered to buy the tool for over 10x the cost of the project. We are also partnering up with one of the world's biggest eyeglass retailers to turn the project into an experiential VR campaign in all of their stores later this year. Stay tuned.

The work is only in the beginning, and our goal is to educate a lot more people on eye health, and let the world know that 4 out of 5 blindnesses occurring in the world today are completely preventable.

Visit the live site at: simulator.seenow.org


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