Creative Lead / Art Direction / UI and UX Design

The Giveback program is our first step in integrating the Wealthsimple brand with the Wealthsimple Foundation’s work. Wealthsimple donates all profits made on managing RESPs to help Canadian families living on low income to save for their children’s post-secondary education. Wealthsimple Giveback program aims to directly build brand purpose into our product, and to deliver on our brand promise.